 |
 |
Okay, they’re not really doctors, they just play one in BrandAid’s bi-weekly e-mail newsletter. Actually, they consider themselves Practitioners in the Science of Healthy Food Choices (PSHFC) – it’s a term created to describe the work they do at BrandAid. This “degree” means they know what to buy and what to shun at the grocery store based on the ingredients listed on food packaging. They created BrandAid in order to pass on this important information to you.
Oh, by the way, please keep in mind that the BrandAid service is solely for informational purposes and was designed to help shoppers decode food labels on products found in most grocery stores. It is not intended to replace medical advice or to be a substitute for a physician. Always consult with a medical or health-care professional before starting any new nutrition, weight-loss, or exercise program, or if you have questions about your health in general.
For more information, please e-mail the Brand Doctor’s at info [at] ebrandaid.com |
 |
 |
Kerry McLeod, PSHFC (Practitioner in the Science of Healthy Food Choices), is BrandAid’s chief “Brand Doctor.” Kerry became a professional label reader and expert brand selector years ago, after making the major transformation from chocolate-chomping, junk-food junkie to author, Sports Nutrition Certified Instructor, wife, and mother.
With BrandAid, Kerry teaches shoppers how to quickly and easily become ninjas in the guerilla street smarts of the local grocery store by reading labels and finding the truly healthy brand-name foods. Her sensible approach to better eating through smarter grocery shopping has taught thousands how to become healthier and slimmer − without sacrificing the foods they love.
McLeod has been a contributing writer for eDiets.com, Atlanta Sports and Fitness magazine, and Jezebel magazine, and authored the popular diet and nutrition book The Last Diet Book Standing, where her do it right, right now approach provides convenient, reliable information and uniquely designed, personalized tools for nutrition assessment and meal planning.
Kerry McLeod is a graduate of the University of Texas, with a B.S. in Psychology. She has over 21 years of experience in sales and marketing with a variety of Fortune 500 companies such as Cox Enterprises, Inc., McGraw-Hill Publishing, and Hearst Corporation. Kerry is currently the marketing director for HNP Pharmaceuticals, a national compounding pharmacy. She resides in Gainesville, Georgia with her husband, David and their daughter, Sophie. |
 |
John McGran brings a wealth of experience to his new role as a Brand Doctor for BrandAid. John is currently chief editor at the healthy living website Diet.com. From 2000 to 2007, John was the head of editorial for eDiets.com, a leader in online diet, fitness, and healthy living solutions. Since 2000, John has played the part of Mr. Bad Food. John promises that he will continue to preach the gospel of healthy living, and help his readers gain insights not pounds. John’s encounters with diet-fouling foods are the stuff of legend. You’ll laugh at this Brand Doctor’s many mealtime missteps, but you’ll also learn a lot about leading a smarter, stress-free lifestyle… one that’s built on knowing how to make better choices.
John is a graduate of Pennsylvania State University, and has been a writer or editor for a host of newspapers, magazines and websites. John resides in Drums, Pennsylvania with his wife Barbara and their children Jonathan and Caelyn Rose. |
 |
Jill Bennett Gaieski was the executive editor of The Last Diet Book Standing and now is bringing her expertise in label reading to BrandAid, as a contributing editor. Jill figured out a long time ago that it's what's in the food not on the packaging that counts when it comes to healthy eating. Always ahead of the curve, Jill became an expert label reader long before paying attention to what you eat was considered “cool.” Jill manages to avoid most junk food by finding healthy alternatives that satisfy her cravings and taste great too. That's not to say she doesn't indulge every once in a while. She's found that satisfying her sweet tooth now and again eliminates the urge to binge on bad goodies.
Jill holds a law degree from Nova Southeastern University, and received
a BA in journalism from the University of Florida. She is barred in
(not from!) Florida and Pennsylvania, where she practiced law for nine years. In the mid-90's Jill switched gears and began pursuing her life-long passion, anthropology. She has since earned a master's degree in anthropology from the University of Pennsylvania, and is now in the process of earning a Ph.D. Jill was just named program manager for the North American office of National Geographic's "Genographic Project,” a worldwide effort to collect indigenous DNA, with the goal of understanding ancient human migration patterns.
Jill resides in Swarthmore, Pennsylvania, with her husband, David, a
physician and researcher at the University of Pennsylvania, and her two
incredible sons, Ethan and Clayton.
|
 |
Michelle Berman has been a practicing clinical nutritionist for the past 24 years. As eBrandAid's resident nutrition expert, Ms. Berman advocates foods that are pure and minimally processed, as well as foods that enhance rather than deplete one's health & well-being. Through her extensive professional training and personal journey through her own health issues, Michelle understands firsthand the harmful effects that certain chemicals can have on obtaining health, especially on children.
In her private practice, Michelle educates and counsels families on the importance of understanding food labeling practices and how food choices we make each day impact our health in a positive or negative way. She advocates nutritional healing as one of the most vital components to living a healthy & harmonious life, and believes that what we put into our bodies is what our bodies become. Through "Supermarket Tours," individual nutritional counseling, and support/education groups, Michelle conveys this information to her clients.
Michelle is a graduate of Syracuse University with a Bachelor of Science Degree in Clinical Dietetics. She also holds a Master's of Science Degree in Nutrition from Drexel University and completed her clinical nutrition internship at The Children's Hospital of Philadelphia. Michelle conducted her Master's Thesis on Vitamin B-6 in Premenstrual Syndrome at The Hospital of the University of Pennsylvania. Helping children and their families adjust their eating habits, behaviors, & relationship with food in order to optimize health & well-being is the primary objective of Michelle's nutritional goals for all of her clients. She resides in Fairfax, VA with her son Jesse.
|
|
 |
|
